Automated Review & Referral Request System for a Local Cleaning Business

Overview

Set up an automated review and referral request system for a local cleaning business that relied heavily on word-of-mouth but had no consistent process for asking happy clients for reviews or referrals. The system sends a simple, well-timed request after each completed job, routing satisfied clients to the business's Google review page and flagging any negative feedback privately to the owner before it becomes a public review. It also includes a lightweight referral offer clients can share with friends, tracked automatically so the owner knows which reviews turned into new business. The entire setup runs without any ongoing manual work from the owner. A local cleaning business relied heavily on word-of-mouth but had no consistent process for asking happy clients for reviews or referrals, leaving growth largely to chance. We set up an automated system sending a well-timed review request after each completed job, routing happy clients to Google reviews while flagging negative feedback privately to the owner first, plus a tracked referral offer clients can share. We mapped the owner's existing, informal approach to asking for reviews first, then designed request timing around when clients were happiest — right after a completed job. The negative-feedback routing was tested with the owner's direct input on wording before the system went fully automated. The business's Google review count grew an estimated 3x within the first few months, directly supporting its word-of-mouth growth model, while the owner now knows which referrals are actually converting into new clients.